Cavalora sp. z o. o. is implementing a project co-financed by European Funds
“Promotion of the Polish product brand “KONNY“ on the United Arab Emirates market”
The aim of the project is to promote the Polish product brand of Cavalora through participation
in the “General promotion program in connection with the intention to participate in the World Exhibition Expo 2020 in Dubai”
Planned effects of the project: Increase in brand recognition on the international market,
as well as the entry of “KONNY” brand products (equestrian socks) and their expansion on the prospective market – United Arab Emirates.
Project value: 215 400,00 PLN
Co-financing of the project from the EU: 172.320,00 PLN
Project implementation period from 01/08/2020 to 30/04/2022
Homage to the tradition, vision of the future
Design, technology, style
KONNY means Equestrian, but in ancient Polish it had double meaning. KONNY was an armoured Rider, the cavalryman combining riding skills, bravery and …chivalry.
Polish equestrian tradition is strongly related to the days of charm, fortune and glory of the Polish famous cavalrymen Hussars – the horsemen with wings who brought so many victories to the Kingdom of Poland. Napoleon’s best units prevailing at Samosierra… even Rembrandt immortalized a Polish Rider in his precious painting.
There would be no Polish riders and their fame without the Polish Horse whose legend lives on. Annual auctions of Arab horses bred in Poland since 16 century, still attract those willing to buy and those willing to watch and appreciate the eternal beauty.
Combination of two elements inspired the designer: influence of the oriental culture, still present in the Polish cultural geritage, and the history of cavalry with all its flair and style.
The concept of KONNY brand is all about modern and practical sport and leisure fashion, enhanced by advanced technology, yet beautiful and atractive, tempting users to wear it also of the stables and paddocks.
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